5 Cost-Effective Digital Marketing Strategies For Your Small E-Business
Digital transformation introduces a new line of shopping experience through E-businesses. Through the use of digital-savvy platforms, they are bringing convenience and ease of interaction right at our doorstep, reshaping the traditional brick and mortar operations. The internet’s endless reach and limitation powers up the booming industry of electronic business.
First off, E-business should not be interchangeably used with e-commerce. E-business is a much larger entity and, in a way, includes e-commerce as its subset. Electronic business is any commercial transaction done on the internet. It involves buying and selling of products (e-commerce), rendering of customer services, online payments, sharing information, employee recruitment, and business collaborations.
According to statistics, e-businesses account for almost one trillion dollars in the annual global sales—a fact that does not surprise many economists. With everyone plastered on their mobile screens, they are either searching for items on Instagram or checking out at Amazon. The upward trajectory of online retail sales entices many people to kick-start their entrepreneurial careers.
With its open system, it is fairly easy to start your e-business, but scaling it is a whole other story. Its low barrier to entry only means more competition in the market. On top of that, its ever-evolving nature is hard to keep up with, making it hard for small businesses to grow.
Here are 5 cost-effective digital marketing tactics to scale your start-up E-business.
1. Expand Your Reach And Connections
Whatever social platform we use, we tend to see influencers and brand ambassadors everywhere. You see them in YouTube vlogs and Instagram posts, discreetly advertising some new product or service. With their fame and a vast number of followers both offline and online, social media influencers have the second-largest online influence, next to celebrities. Their fees are also much more affordable than the latter.
You can ask a friend of a friend to know specific industry connections that can help you start your influencer outreach. Pick someone that shares the same views and campaigns the same advocacy as your company. Pitch to them your brand’s message and make sure to convey it with clarity.
Aside from influencers, you can also make a partnership with other start-up brands. You can do co-promotions, co-webinars, and blog exchanges.
2. Social Media Marketing
Social media networks are an ideal platform to start your marketing ventures. Aside from it being free of charge, it helps in pooling and locating your target audience through tags, hashtags, and location. One example of a convenient network is Instagram.
Its tagging and geo-locating features increase your brand’s chances to be stumbled upon by a potential customer. It also has a story feature which makes it easier to convey a message that can be passed around within the online community. Also, sponsored Instagram Ads may be linked directly to your business’ website, without needing to filter through an Instagram profile.
Another platform to try is Facebook. Facebook Ads has a flex targeting feature that allows you to target users based on their online behavior and purchases. This way, your advertisement will only appear in a specific group of people or potential customers.
Both media present a cost-conscious approach in digital marketing while effectively promoting your brand.
3. Website Optimization
This might not be the most cost-efficient option, but it is a guaranteed way of expanding your online presence. Search engine optimization is not limited in just providing a significant ranking on the SERPs. It also helps you build credibility and authority in the online world.
After establishing your influencer outreach and gaining followers on social platforms, focusing on your website is your next course action. All these digital marketing efforts are going to the trash if you do not have an optimized site to link through.
Through SEO, you can start tracking your conversions and identify what works for your target audience. Google can perform analysis on your online traffic and tell which ones led to a purchase and the ones that did not.
SEO also makes your website mobile-friendly—an essential quality even for small e-businesses. 91% of socially active individuals are using their phones to perform online tasks. What better way to capitalize on the smartphone-operated generation than to make your site mobile responsive?
Website optimization is an investment that can be used for the long haul. You will definitely get the worth of what you paid for.
4. Content Marketing
Aside from assisting in SERP ranking, content marketing is an efficient way of communicating your brand message to your target audience. It is a cost-effective method of building brand awareness and widening your virtual presence. The right blog post at the right time can gain thousands of shares and retweets in less than a day.
According to WordPress, there is an average of 400 million users who read different blog posts every month. Blog contents and articles are also considered as the fifth most reliable source of information on the internet.
You can hire freelancers or small content outsourcing companies to create engaging content for your website. Make sure that it conforms along with the latest social trends online.
5. Word-Of-Mouth Marketing
There is nothing more organic, effective, and powerful than word-of-mouth marketing. What makes it extremely powerful is that it is neither a paid advertisement nor a marketing ploy. It stems out from a complete brand and company trust. People are also more likely to trust a friend’s recommendation than that of an influencer.
Word-of-mouth trust from loyal consumers is hard to achieve but not impossible. Start by focusing on product and service improvement. Ensure that customer experience and satisfaction are also a top priority. Show them that you are open to constructive criticisms by listening to their comments and suggestions and doing something about it.
Consumers also love a company who cares. Use your voice and platform to spread awareness on social and environmental issues that resonate with your brand. Voicing your stand on relevant issues shows them that you are not just after the sales. It shows how much you truly uphold your brand’s message. Through these efforts, you are more likely to build an engaged community rather than a buy and bolt consumer.